Category Archives: Classical matters

Heineken in Herodotus

Herodotus’ mentions of Heineken constitute a hitherto unsuspected instance of product placement in ancient Greek writing. In Histories 1.2.2, Heineken — εἵνεκεν in ancient Greek — is found in connection with the voyage of Jason and the Argonauts to Colchis. The implication is … Continue reading

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